![]() The United Kingdom’s ranking jumps from fourth to second place, and Australia advances from 10 th to eighth place – a record high for both nations.While Germany retains the top position in the 2020 Anholt-Ipsos Nation Brands Index SM (NBI) for the fourth year in a row, this year is marked by noticeable gains and losses among leaders in the NBI ranking: New York, NY, OctoThis year is marked by an overall decline in perception of nations’ reputations, and the top-10 NBI nations are not immune to this overall negative sentiment.
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